Unlock the full potential of your Push Com!
Discover our tips and best practices to maximise the ROI of your Push Com and make a real impact. 📈
Need a refresher on what a Push Com is? Check out this article for a quick overview.
Ready to get started? Learn how to create your Recruitment Event Push Com here and Recruitment Campaign Push Com here! 💡
Contents
- How to increase the number of views of your Push Com?
- How to increase the number of registrations for your event?
How to increase the visibility of your Push Com? 🚀
Want to make sure your Push Com gets the attention it deserves? Follow these tips to maximise your views!
1. Choose the right publication date 🗓️
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Use the full 30 days of online publication you’re entitled to. This way, your Push Com will be featured in two newsletters sent to young talents—the first and last week of its online publication. |
Publish your Push Com for less than 30 days. This will reduce its visibility and impact on our platform. |
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Publish your Push Com 30 days before the start date of your event. This ensures it gets maximum visibility. |
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Aim to publish at the end of the week, on Thursday or Friday, so your event appears at the top of the newsletter sent to users on Monday. |
2. Create an eye-catching title ✍️
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Keep it short and specific. For example, if you’re promoting a networking event, use something like "Future Leaders Network: empowering your career path!" |
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Remember, the title is the first piece of information young talents will see. Make it intriguing enough for them to want to know more. |
3. Choose the right image 🎨
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Use an engaging image that will capture the attention of young people. Think vibrant, creative, and relevant to your event! |
Don’t just use your logo as the visual. It’s not eye-catching enough. |
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Reflect the theme of your event with the image you choose. |
Avoid using images of empty offices or uninspiring settings. |
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Ensure your image is high-quality and in .png or .jpeg format. |
BONUS TIP 💡
Ask your marketing team to design a new visual just for the occasion. The ideal dimensions are 1920x1080px. Need inspiration? Check out the events tab on the website and see which visuals catch your eye the most!
4. Select the right event type 🎯
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| Choose the most relevant type for your event. |
| Consult your Account Manager to find out which event types are trending among students. |
| Many companies use Push Com to promote career fairs, employer branding, open house days, and more! |
5. External promotion 📢
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| Share the link to your Push Com on your company’s social media channels and tag JobTeaser. The more visibility, the better! |
How to boost registrations for your event? 📈
1. Write an appealing event description ✍️
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Be concise, clear, and engaging for young people. Answer these questions: ◦ Who? Describe your company in just two lines. |
Avoid redirection links to external websites in the text. This can confuse students and lower the effectiveness of your Push Com. |
| Use a casual, friendly tone to connect with your audience. Elaborate on the topics the speakers will be talking about to give them a general idea about your event. | |
| Have interns or apprentices from your company review the text. If they would sign up, you’re on the right track! | |
| Add a relevant video at the end of the description if available. | |
| Use popular keywords related to your event. | |
| Encourage sign-ups by reminding users to click on the ‘Register’ button on the right side of the page. |
2. Optimise your layout 🖋️
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| Break up text into clear, distinct paragraphs for better readability. |
| Use your company’s brand colours for paragraph headings. |
| Use different font sizes to differentiate between headings and main text. |
3. Timing of publication ⏰
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Publish your Push Com 30 days before the registration deadline or the event date. |
Students usually register rather short-notice for an event. Publishing your Push Com several months before the actual event will in most cases lead to lower registration numbers. |