Learn how to maximise the ROI of your Push Communication by reading our tips and best practices.
To remind yourself what a Push Communication is, don't hesitate to read this article.
If you want to learn how to create your Push Communication, click here!
How to increase the number of views of your Push Communication?
In order to maximise the number of views of your Push Communication, it is essential to think carefully about its publication date. Furthermore, it is essential to work on the title, the visual and the theme of the Push Communication. These will be the first pieces of information that our users will have about your event on their Career Center or in the various newsletters they will receive.
Date of online publication
- Use the 30 days of online publication you are entitled to for your Push Communication.
It will then be well relayed in 2 newsletters sent to young talents the first and last week of its online publication.
It is therefore recommended putting it online 30 days before the start of the event you are promoting or 30 days before its registration deadline.
- Publish the Push Communication at the end of the week, on Thursday or Friday. It will then appear at the top of the list in the newsletter sent to our users on Monday.
- Publish your Push Communication for less than 30 days. If so, it will have less visibility than expected on our platform.
- Be short and specific.
For example, if you want to promote a recruitment campaign, use this type of wording 'JobTeaser is recruiting 10 trainees'.
Remember that this is the first information young talents will get. It should make them want to know more about the event.
- Choose an image that will make young people want to find out more, use the codes of advertising: offbeat, colorful, etc., be creative!
- Choose an image that reflects the theme of your event.
- Choose a good quality image in png format.
- Choose your logo as the only visual.
- Choose an image of your empty premises.
- Ask your Communication Department to create a beautiful new visual for the occasion with the required dimensions (1920px by 1080px).
- To feel inspired, take a look at the events tab on the website and see which visuals appeal to you the most.
- Choose the theme that is most relevant to your event.
- Ask your Account Manager which themes attract students the most.
Most of our clients use their Push Communication to promote recruitment sessions, forums, their employer brand, the launch of their company page, etc.
- Share the link of your Push Communication on your company's social networks and tag JobTeaser.
How to increase the number of registrations for your event?
Be short, specific and attractive to young people.
Answer these questions:
- Who? present your company in 2 lines
- When? indicate the date or period when your event will take place
- Where? indicate if the event is online or where it will take place
- What? Explain the purpose of your event (recruitment session / workshop, etc...) and mention the speakers by indicating their first names and current positions.
- How? Explain how the event will take place, both in terms of timing and the tools used (videoconference tool, etc.).
- Explain words that young people might not be familiar with.
- Use a casual tone to get closer to your target audience: use the first names of the speakers (don't hesitate to fill in their first and last names in the 'Speakers' section so that their identity appears under the title of the Push Communication).
- Have trainees and apprentices from your company read over the text to see if they would sign up.
- Add a video at the end of the description if you have content that is related to the event.
- Use the keywords that our users search the most on our platform.
- Highlight the positions/sectors in which you are currently recruiting students/recent graduates.
- Encourage users to register with a sentence reminding them to click on the 'Register' button on the right of the page.
- Put redirection links to external websites in the text. This could get users confused and lower the ROI of your Push Communication.
Space the text out into several distinct paragraphs for greater clarity.
- Use colors from your corporate style guidelines for paragraph headings, for example.
- Use different font sizes to distinguish paragraph headings from text.
Date of online publication
- Publish the Push Communication 30 days before the registration deadline for your event or 30 days before the event.
- Publish the Push Communication too early, i.e. more than 30 days before the deadline for registration for your event or the date of your event.
Indeed, students will not necessarily have visibility on their schedule if the event is in 2 months and won't register.