Here are our tips to write attractive job ads for young talents!
Contents:
How to increase the number of views of your job ads?
How to increase the number of applications for your job ad?
- Layout
- Company presentation
- Job description
- Required profile
- 'Why join us?' paragraph
- Recruitment process
How can you encourage women to apply for the job?
How to increase the number of views of your job ads?
-
Job Title
DO:
- Harmonize the job title structure for all positions.
- Be specific.
- Choose a wording corresponding to the positions that candidates may find in the job market.
For example, Talent Acquisition Specialist is now used instead of Recruitment Manager. - Use keywords used by students: ask your Account Manager to provide you with the most searched keywords on our platform.
DON'T:
- Use meaningless words such as 'ninja' or 'rockstar'.
- Use a job title specific to your company.
- Don't over/underestimate the reality of the job: it could be dissuasive or deceptive.
For example, don't use 'Marketing Director' if you're looking for a Marketing Assistant.
BONUS:
Use a job title that students without work experience can identify.
-
Location
DO:
- Indicate the city in which the vacancy is to be filled.
In our job search tool, we have implemented a 30 km radius filter to maximise the search results for our students. For example, if students are looking for an opportunity in Paris, they will see all job offers within 30 km from Paris as well. So don’t worry if your office is located outside the big city!
- Specify the exact address of the premises where the post is to be filled in the job ad description.
BONUS:
Provide information on the city if candidates have to move for the job.
-
Remote working
DO:
- Specify if remote working is allowed or not for the job in the dedicated field and in the job description.
As young people are more and more interested in remote working and flexible working conditions in general, tackling this subject is a plus.
-
Contract type
DO:
- Select the contract type that best matches your job description and/or the one that your target audience is the most likely to look for.
- Add the contract type in your job title.
-
Job Category
DO:
- Choose the most suitable job category to your offer.
- If you can't find a suitable job category, choose the one your target candidates would choose.
BONUS:
If the job ad corresponds to more than one job category, you can change the job category during the duration of the online publication, especially if the applications you receive are not relevant.
-
Experience required
DO:
- Choose the Student/Recent graduate filter
Indeed, the vast majority of JobTeaser users are students and recent graduates.
Keep in mind that this audience does not usually have several years of professional experience.
-
Language
DO:
- Before creating a job ad, think carefully about the target audience you want to reach.
Please note that you have to choose only one language as the language of your job ad.
If you want to post a job ad in two different languages, you should create two separate job ads. If you'd like to target a French-speaking and Dutch-speaking audience in one job ad, it's recommended to write your job ad in English or to publish two job ads in French and Dutch.
Keep in mind that, if you choose the latter option, 2 credits will be used as 2 job ads will be published. - As you are able to choose only one language as the language of your job ad, write the description of the job ad in the language you chose.
Indeed, if you label your ad as ‘German’, only students that have opted to view German content will see your ad. - Show the language of the ad from the title: add keywords in the specific language in the title (ie: Talent Acquisition Manager - Deutschsprachig).
DON'T:
- Write a bilingual job ad.
- Write a job ad description in a language that doesn't match the language you selected in the language field.
Remember that, if you label your ad as ‘German’, only students that have opted to view German content will see your ad. If they see a job ad description in English when it should only be in German, it could be dissuasive or deceptive for them.
How to increase the number of applications for your job ad?
-
Layout
DO:
Write a job ad with distinct paragraphs using the following structure :
1/ Presentation of the company
2/ Responsibilities
3/ Required profile
4/ Why join us?
5/ Recruitment process.
DON'T:
- Add redirection links to a site external to JobTeaser in the job ad
- Include an email address in the job ad description
Both of these actions would lower the ROI and traffic of job ads published on the JobTeaser platform.
-
Company presentation
DO:
- Indicate the year your company was founded, its main industry and tasks.
- Be synthetic: 4 or 5 lines suffices.
DON'T:
- Omit this part.
- Forget to indicate the name of your company in this part.
BONUS:
Add a video presenting your company. For more information, please read Which video format should I include on my company page?
-
Job description
DO:
- List the main tasks with concrete examples.
You can indicate the time allocated to each of them as a percentage. Example: 50% prospecting 40% client follow-up 10% internal projects. - Use keywords used by students: ask your Account Manager to provide you with the most searched keywords on our platform.
- Specify the department in which the position is and the number of people in the team.
- Explain terms that young people might not know.
- Be consistent with the criteria you've chosen when creating the job ad (remote working, location, experience required). In case of inconsistencies, the candidate won’t know which information to keep.
- Make colleagues, interns and trainees read the job ad: would they apply for this job?
DON'T:
- Use jargon or corporate speak.
- Overestimate or underestimate the responsibilities of the job.
BONUS:
If you have a full company page as well as a testimonial video corresponding to the position already available on JobTeaser, add it to the 'Associated video' field.
Otherwise, you can add a video directly into the job ad description.
Attract tech profiles: indicate the software used, be concise, have a tech profile from your company proofread the ad.
-
Required profile
DO:
- Indicate the diploma(s) required for the position.
- Make a distinction between core skills and 'nice to haves'.
- Specify the spoken languages required for the position.
DON'T:
- Provide a long list of prerequisites, it may deter potential candidates.
Indeed, women apply if they are 90% suitable for the position, as opposed to 60% for men.
BONUS:
Explain the context in which the required skills are used, linking them to the job description.
-
'Why join us?' paragraph
DO:
- Describe the main advantages of the company (atmosphere, benefits, flexible working hours, remote working, offices, mentoring, etc).
- Add certifications such as the 'Great Place to Work' certification.
DON'T:
- Omit this part. Young graduates attach a lot of importance to the company culture, the environment and the working conditions in their job search.
-
Recruitment process
DO:
- List the different steps in the recruitment process for the position.
DON'T:
- Omit this part.
- Be unclear.
How can you encourage women to apply for the job?
DO:
- Make a distinction between core skills and 'nice to haves'.
Indeed, women apply if they are 90% suitable for the position, as opposed to 60% for men. It is therefore important not to discourage them. - Write in a gender-neutral language.
- Provide information that shows that the company is committed to the cause of women: equal pay, women leadership programme, etc.
DON'T:
- Overestimate the seniority and skills required for the position.
- Use masculine gender words.
- Put forward an employer brand with photos/testimonials showing only men.
Comments
Please sign in to leave a comment.