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  1. JobTeaser Company Success
  2. Job postings
  3. Creating a job ad

Writing an effective job ad

✍️ Job title

  • Establish a consistent job title structure across all positions.
  • Opt for specificity in job titles, aligning with industry standards, avoid overly creative or obscure titles e.g. Talent Acquisition Specialist is now used instead of Recruitment Manager.
  • Use relevant keywords to enhance visibility on our platform.

📍Location

  • Mention the exact address for your position.
  • Include other offices in the job ad description if applicable.
  • Provide details on mobility policies if applicable.

🏠 Remote work

  • Clearly indicate if remote work is an option as there is a growing interest in flexible work arrangements.
  • Include information about the remote work policies and any technology or tools used to support remote collaboration.

📄 Contract type

  • Include the contract type in the job title.
  • Align the contract type indicated in the back office with the job description and your audience.

💼 Job category

  • Select the most fitting job category.
  • Adjust the category during the publication if needed.
  • Choose categories your target candidates would consider.

🗓️ Experience

  • Use the Student/Recent Graduate filter.
  • Recognise the audience's limited professional experience.

⭐ Bonus tips

  • Anticipate your recruitment season: post your job ads 2 to 3 months before the effective hiring date.
  • Increase the visibility of your job ads and share them on your social networks by copying the URL link.

 

Do

Don't

 

Layout ✅ Write a job ad with distinct paragraphs:

  • Presentation of the company

  • Responsibilities, tasks, missions

  • Required profile: hard & soft skills

  • Benefits: why join us

  • Recruitment process

⭐ Enrich your job ads with emojis!

 

❌ Don’t add links to external websites.

❌ Don’t include an email address in the job ad description.

Both of these actions would lower the ROI and traffic of job ads published on the JobTeaser platform.

 

 

Company presentation

✅ Indicate the year your company was founded, its main  industry and tasks.

✅ Mention your initiatives regarding corporate social  responsibility, such as equal pay, women leadership programme, etc.

✅ Be concise: 4 or 5 lines are sufficient.

 

 

 

❌ Don’t neglect this part. First impressions matter.

 

Job description

✅ List the main tasks with concrete examples.

✅ Indicate the time allocated to each task as a percentage, e.g. 50% prospecting, 40% client follow-up, 10% projects.

✅ Use popular keywords used by students, adopt gender-neutral vocabulary.

✅ Specify the department to which the position belongs to and the number of people in the team.

✅ Be consistent with the criteria you've chosen when creating the job ad (remote working, location, experience required).

⭐ Ask colleagues, interns and trainees to proofread the job ad: would they apply for this job?

 

 

 

❌ Don’t use internal jargon or corporate language.

❌ Don’t overestimate or underestimate the responsibilities of the job.

❌ Don’t put forward an employer brand with visuals showing only men.

 

Required profile

✅ Indicate the diploma(s), certification(s), qualification(s) required for the position.

✅ Make a distinction between core skills and 'nice to haves', while linking them to the tasks.

✅ Specify the spoken and written languages required or preferred for the position.

 

 

 

❌ Don’t provide a long list of requirements, it may discourage potential candidates.

 

Benefits of joining us

✅ Describe the main advantages of the company (atmosphere, legal benefits, flexible working hours, remote working, different offices, trainings, working with multicultural teams, etc).

✅ Highlight any opportunities for professional growth within the company.

⭐ Add certifications such as the 'Great Place to Work' certification if applicable.

 

 

 

❌ Don’t neglect this part. Young graduates care a lot about the company culture, the environment and the working conditions in their job search.

 

Recruitment process

✅ List the different steps in the recruitment process for the position.

 

 

❌ Don’t neglect this part. It gives young talents a good overview of what to expect after applying.

 

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Articles in this section

  • How to create and publish a job ad?
  • How to target a job ad on JobTeaser?
  • Writing an effective job ad
  • How to activate a sponsored ad?
  • How to edit my job ads?
  • How can I use a slot to publish a job ad?
  • How to schedule the republication of my job ads?
  • How to extend the duration of my job ads?
  • How to archive a job ad?
  • The 5 types of job postings on JobTeaser

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