Premium company pages on our platform have the unique opportunity to share news articles with the young talents in our network - click here to learn how. Engaging content is key to attracting and retaining the interest of Gen Z candidates. Here are some examples of content that resonate well with them:
Recruitment
- Highlight open positions to make them stand out.
- Feature any traineeship or internship programs your company offers, showcasing growth and learning opportunities for young talents.
- Share details about upcoming recruitment events and sessions.
- Announce and promote new recruitment initiatives and campaigns.
- Provide insights into what candidates can expect during your hiring process and how they can prepare effectively.
- Share practical advice on resume building, interview techniques, and job search strategies.
Company life/CSR
- Share achievements such as being listed as a Top Employer, Great Place to Work certifications, or those related to corporate social responsibility.
- Highlight social events like after-work drinks, seminars, and team-building activities to showcase your company culture.
- Announce significant changes such as a company name change, relocation of headquarters, or a new logo.
- Celebrate and share your company’s milestones and significant achievements.
Challenge
- Keep young talents informed about challenges, contests, or competitions your company is hosting or participating in.
Meeting
- Write articles about your visits to schools and universities, job fairs, lectures, including what was discussed and the outcomes.
- Publish articles before and after attending career fairs to maximise engagement and provide follow-up information.
Other
- Highlight the journeys of successful employees to inspire potential candidates.
🌟 Tips for engaging content
- Adapt the content to students and young graduates. Use a clear, concise, and relatable tone.
- Avoid overly corporate language: Skip the jargon and complex terms like IPO, annual balance sheet, or sustainable development. Instead, focus on what matters to young talents – your company’s culture, values, and growth opportunities.
- Enhance your articles with photos, videos, and other visual content.
By tailoring your content to the interests and preferences of young talents, you can create a compelling narrative that attracts and engages potential candidates, making your company a desirable place to work. 🚀